As we beckon, wave, and say goodbye to last year’s past mistakes, conflicts, and hardships, there are several new doors of opportunities and a set of impactful changes that open up. A prosperous new year to everyone in the business industry as we dive into another segment of challenges this year, but before that, we need to keep in mind that we should also be able to adapt and have an open mind when it comes to new trends that may impact and influence the company for the better.
At the start of the very first quarter or should I say the year, several recruitment trends were able to emerge, escalate, and take the people in the human resources by storm. We all know for a fact that recruitment in the human resources department already plays an important factor and is a very essential role in any type of organization. It was said before that being in the field of recruitment would mean that you become the gatekeeper of the company, monitoring and keeping watch of talents that may be a valuable asset to the industry. You need to have a strong ability and a strong grip when it comes to talent acquisition.
As the start of 2019 springs up, there are things that we might want to try and consider if we are planning on catching up and getting more on par with other competitors in the market out there. Here are recruitment trends you could expect when it comes to recruitment this 2019?
Like the adaptation and integration of technology in the human resources industry, Diversity is more and more embraced and one of those factors that you should seriously try to consider or at least attempt to implement in the recruitment process this year. You might just be surprised how much of a change and influence it can do in your respective recruitment process.
Being able to be open to more diverse candidates will help recruiters worldwide get a wider range and a broader pool of candidates to recruit from. Think of the endless possibilities of available talent just waiting out there when we disregard some unnecessary requirements and qualifications from them. You will only be able to reach them if we are able to stop judging people or terminate stereotyping their potential based on their gender, race, ethnicity, geographic and even age. These labels or things does not define what their capabilities are and what they are able to offer and contribute to the company. If we are able to see pass through those superficial and unimportant things for that matter then we will be able to gain more candidates that will be able to become a great asset to the organization.
Industries around the globe are seriously mitigating discrimination or biases this year and very much adjusting to the workplace with different types of people. It has more benefits than you might even think of, a more positive atmosphere, to a better company brand are just one of them. It’s a win-win for both sides, don’t you think?
“An individual has not started living until he can rise above the narrow confines of his individualistic concerns to the broader concerns of all humanity.” –Martin Luther King
Importance in Recruitment Marketing and Company Branding
Technology, as stated before, has managed to pave its way into the human resources industry already. It makes connecting with people, conducting initial interviews, posting job openings to finding qualified candidates online just right at the palm of your hands. As technology has made the recruitment side easier with its accessibility, it also gives some leeway for other companies to take advantage of this opportunity to overpower yours and eventually steal your candidates right under your feet.
With that being said an organization will now have to consider how much of a presence they possess, the influence they portray in social media or even how much of an impact a candidate will have when they hear or mention your organization’s name. One of the trends that have been on the rise lately this 2019 is how organizations out there sell themselves to potential clients or even possible candidates with the use of technology.
Like normal or should we say traditional marketing, the goal of recruitment marketing or company branding is giving the organization you are working for an edge and a good image that people would actually want to work with and be a part of your team. We all know for a fact that we have already entered the digital age wherein social media has become a very accessible bridge not just for making connections and posting pictures online, but providing us with the ability to actually market ourselves and our businesses from a wider scale. Putting out a name for your business using social media and a tad drop of digital marketing will help you attract top talents from around the world and like a domino effect when you have good talent working with you, success comes and other greater talents will come lining up to be in your care.
“Social media will help you build up the loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” – Bonnie Sainsbury
The new generation of employees called the “Gen Z” are slowly making their move or first steps in the business industry. They are making their way to the first line of defense on the battlefield of the competitive workplace. Even though most generation z employees are still starting out with their internships in different establishments or maybe on the verge of getting hired for some entry-level positions, it has been a recruitment trend this year on how we will be able to hire and attract noticeable talents from this new generation.
Being knowledgeable about what they are like and what to expect when hiring generation Z employees are some good points to consider and start with. What makes this generation a challenge and an asset to any organization is the way and the type of environment that they were raised. People from gen Z basically grew up with the exposure of technology all around, altering and modifying some of their personalities, skills and where their interests lie in comparison to the previous generations.
You need to keep in mind that these people are the ones who basically have smartphones as an extension to their hands. They have different approaches when faced with challenges as they are able to utilize the technology that they were raised with at the best of their advantage. The early exposure to technology has made it that they are very productive with the right equipment handed to them but has made their attention span a little bit short on edges and a little bit more interpersonal or introverted compared to the other generations.
“In an era of fake news, and the filter bubble, [Gen Z is] also more likely to be able to push through the noise. . . Not only are they able to consume more information than any group before, they have also become accustomed to cutting through it. They are perhaps the most brand-critical, bullshit-repellent, questioning group around and will call out any behavior they dislike on social media. (Little wonder brands are quaking in their boots.)” ― Lucie Greene