In July 2015, as part of Amazon’s 20th Anniversary, Amazon tested out its first initial Prime Day, it was a one-day-only retail holiday that sought to overtake Black Friday as the sales event of the year.
This year, Amazon manages to hold its successful Prime Day of the year 2019. The two-day event held July 15 and 16, across 18 countries shopped the 48-hour Prime Day event and purchased more than 175 million items sold and surpasses its sales total from Black Friday and Cyber Monday in 2018. It includes purchases from third-party sellers, which are independent-small and medium-sized businesses that sell on the Amazon marketplace.
Prime Day is meant to reward Amazon Prime members, as well as bringing new subscribers and promote lists of products and Alexa-enabled devices. Amazon’s biggest sellers worldwide were Echo Dot, Fire TV Stick with Alexa Voice Remote, and Fire TV Stick 4K with Alexa Voice Remote.
Amazon is No. 1 in the Internet Retailer 2019 Top 1000.
Overall, the retail giant generates 20% more transactions during the 48-hour event compared with the 36-hour event last year, and internet retailer estimated Prime Day 2019 sales increased 71% over the last year. The two-day total conversion rate for Amazon was 14.6% up from a total of 13.6% for Prime Day 2018. According to Jumpshot, the conversion rate increased as by the result of boosting longer sales as shoppers had access to deals for 12 more hours and likely to purchase. The conversion rate of Prime Day Tuesday was 15.1%, a decrease compared with last year’s Prime Day with 15.5%. While Prime Day Monday 2019 had a conversion rate of 14.0% compared with last year’s conversion rate of 11.7%.
After Amazon starting with a small sale in 2015. The sale ushers over a million deals sitewide with new deals for Prime subscribers. The success of Amazon’s two-day parade wasn’t just about expanding the sale window from a 36-hour event in 2018 to 48-hours this year making the duration the longest in history.