Amazon’s Ready-to-Made Meal Kits

Package Facts found that more than half of U.S. adults claim they enjoy cooking (53%), and more than a third consider the kitchen to be the most important room in the home (35%), according to data in the new report Eating Trends: Cooking & Food Shopping. These percentages are up compared to a decade ago.

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Amazon, the eCommerce giant recently expanded its once Seattle-specific meal kits nationwide, more specifically, to every US market that offers the AmazonFresh grocery delivery service. If you’re an Amazon Prime member who also subscribes to the AmazonFresh, you’re eligible to have Amazon meal kits. Unlike other meal kit subscription boxes, this service isn’t pre-scheduled, pre-fixed, or heavily packages thanks to the company’s partnership with Whole Foods Market.

Aside from Whole Foods, Amazon Meal Kits are currently available to AmazonFresh, Prime Now and Amazon Go Stores.

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Prepared meals would boost Amazon’s grocery private label lineup, which seems poised to change as Amazon moves further into groceries, with prepared meals serving as a notable example.

Amazon’s plan to expand further into the brick-and-mortar retail market. Amazon has added two Amazon Go stores, in New York City and San Francisco, bringing the total number of 15 locations.

The meal kits are portions for two and can be prepared in about 30 minutes. Selections include Chicken Parmigiana with Pesto Farfalle and Caprese Salad; Petite Tender Steak with Truffle Butter and Garlic-Chive Potatoes, Falafel Patties with Tomato and Sumac Salad; and Seared Salmon with Fennel and Pea Risotto.

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