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Lazada Indonesia Appoints A New CEO

Lazada Group, the leading eCommerce platform, has appointed Chun Li as CEO of Lazada Indonesia.

Chun Li featured image
Chu  Li (Credits: marketinginteractive.com)

Being appointed as the CEO, Li will focus on leveraging the company’s eCommerce expertise, data-driven solutions, technology, and logistics network, powered by the Alibaba ecosystem, to empower sellers and brands and uplifts the shopping experience, while continuously making Lazada an Employer and Brand Partner of Choice.

Li said, “Lazada has evolved from a shopping platform to be an eCommerce platform and lifestyle destination that enables progress for customers, sellers, and brands across Indonesia and the region. I am excited to be leading the next growth journey of Lazada in Indonesia at such a transformational time in the nation’s digital economy.”

As an experienced leader with strong business acumen and sharp technology vision, Li has contributed immensely to Lazada Group’s growth and evolution since he joined the group two years ago. Pierre Poignant, CEO of Lazada Groups said, “The appointment of Li as CEO builds on our strong growth momentum and reinforces our continued commitment to Indonesia. With extensive experience leading teams and a deep understanding of the technology landscape in high-growth eCommerce companies, we believe Li is well placed to take over the steering wheel in Indonesia as we write the next chapter of Lazada’s growth and impact in this important market.”

Chun Li has over 30 years of experience in e-commerce and global supply chain management. Prior to his appointment as one of the directors in Lazada, he was Chief Technology Officer for Alibaba Group’s B2B business unit. He has also held executive positions at eBay and PayPal.


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